Visitors to this year's Uptown Art Fair can expect a larger-than-life surprise as The Laughing Cow's iconic Wedgemobile rolls into Minneapolis on August 8-9.

The wedge-shaped vehicle will be making appearances throughout the weekend, giving fairgoers the chance to meet The Laughing Cow mascot, sample products, win branded merchandise, pick up recipe inspiration, and snap photos with one of the brand's most recognizable attractions.

The experience is designed to take visitors on a playful journey from discovery to tasting, with interactive activities including:

Product sampling and snack inspiration

Meet-and-greets with The Laughing Cow mascot

Prize wheel giveaways and branded merch

Photo opportunities with the Wedgemobile

Coupons and retail offers for attendees